From a blank doc to compounding revenue.
Most transformations stall in the handoff: strategy throws a deck to design, design throws Figma to engineering, engineering throws a build to marketing. We run all six phases under one roof: from the first whiteboard sketch to the SEO content that's still earning a year after launch.
Six phases. One line of sight.
Most agencies see two or three of these. We run the whole arc, so the keyword the SEO team picks in phase 05 was already on the founder's lips in phase 01, and the brand a designer drew in phase 02 is still alive in the email campaign you're shipping a year later.
Inside the six phases.
Every phase has a defined outcome, a fixed scope, and a demo on the last Friday. No phase ends without a deliverable you can open, read, run or click. Tap any row to expand.
Two weeks of deep work with the founder, the CMO and whoever owns the P&L. We map the audience, score the addressable market, audit the existing stack and surface the constraint that's actually capping growth, usually not the one in the brief.
Outcome is a single doc: positioning, ICP, KPI tree, prioritized roadmap, and a budget envelope that ties every line item to a metric the CFO already cares about.
- Strategy brief (single source of truth)
- ICP & messaging matrix
- KPI tree (board-ready)
- Phase 02–06 SOW & budget
- Risk register & assumptions log
Brand work, UX research, IA, wireframes, hi-fi prototype, motion. We design against the constraints engineering will hit, not against a moodboard. Every component lands in a tokenized design system that maps 1:1 to the codebase.
The phase ends with a clickable prototype you can put in front of five real customers, and the unit tests for "did this design solve the problem" run from those sessions, not from our taste.
- Clickable hi-fi prototype (Figma)
- Design system + tokens
- Brand kit & logo system
- Usability test report (5 users)
- Engineering-ready spec sheet
Engineering starts during week 5, design + build overlap so what we ship is what we drew. Web apps on Next.js, mobile in React Native, backends in Node or Python, infra on AWS or Vercel. Stripe, Twilio, OpenAI, your CRM, integrated, not bolted on.
Two-week sprints with a Friday demo on the real environment. By the time launch arrives we've already shipped to staging 4–6 times. You see what's in production, not what's in a screenshot.
- Production codebase on your GitHub
- Cloud infra on your accounts
- Test coverage + CI pipeline
- API docs + admin runbook
- Friday demo every other week
Launch is a phase, not an event. We cut over from staging, wire up analytics and telemetry, brief the support team, prep the docs, and stage a soft launch with the first cohort before the full announcement. The engineers who built it are on Slack for the first 30 days post-launch, not a handoff to "support."
- Production cutover & DNS
- Analytics + Sentry + uptime
- Soft-launch cohort run
- Help centre + support docs
- 30-day post-launch Slack channel
SEO foundation laid pre-launch so the day the site goes live it's already indexed and earning. Paid ads on Google, Meta, TikTok and LinkedIn, spend through your accounts, never marked up. Email flows on Klaviyo or HubSpot. Social presence, reputation ops, and agentic SEO for ChatGPT, Perplexity and AI Overviews.
The marketers are in the same standup as the engineers, so the landing-page test that worked on Tuesday is in the codebase by Friday.
- Channel mix & budget plan
- SEO content engine (12 / mo)
- Paid campaigns on your accounts
- Lifecycle email + SMS flows
- Single pipeline dashboard
Once the engine runs, the work shifts to leverage: automating the manual loops, deploying AI agents on the boring bits, expanding into new markets and channels, and squeezing CAC + payback as the volume grows. Quarterly business reviews against the KPI tree we set in phase 01.
You decide whether we stay on as a long-term partner, transition the work to an in-house team we help you hire, or hand it back. Either way, the codebase, the brand and the accounts are already yours.
- QBR vs. KPI tree
- Automation roadmap
- AI agent deployments
- New-market launch playbooks
- Hire-and-handover support
Week 1 to launch, mapped.
A typical mid-complexity transformation runs 13 weeks from kickoff to live, with marketing layered from week 9 and scale work picking up at month four. Phases overlap by design, design starts before discovery ends, build before design freezes, marketing before launch.
The full stack in-house.
Every discipline on the journey is staffed internally, no white-label, no offshore "partners," no surprise sub-agencies on month two. One Slack workspace, one weekly review.
Strategy & product
Founders, ex-operators, growth-stage product managers. The people who can challenge the brief, not just take notes on it.
Brand & UX
Identity systems, UX research, hi-fi UI, motion. Designers who care about engineering constraints, engineers who care about kerning.
Engineering & QA
Full-stack web, mobile, AI integration, DevOps. Tests written, types tightened, infra-as-code from day one.
Marketing & growth
SEO, paid, email, social, agentic search, reputation. Reporting tied to pipeline and CAC, never to vanity clicks.
What compounds.
Averages across digital-transformation engagements we've run in the last 18 months. Different industries, different stacks, same operating system. Numbers reported on the metric the CFO actually asks about.
Faster than handoff
Average go-live versus the same scope run with separate strategy, design and dev agencies. No briefs to retranslate, no Figma to "convert," no handoff weeks.
Channel-aware product
Because the SEO team helped pick the URL structure and the paid team helped design the landing page, every channel costs less on day one. The product is built to be marketed.
Compounding line
Organic, lifecycle and brand SERPs keep earning long after the build budget is spent. The transformation pays itself back, then keeps paying.
Transformation isn't a project. It's the operating system you run after the go-live date.
Siznexoperating principle
Three things we'll commit to.
We won't promise outcomes we don't fully control, markets shift, founders pivot, competitors react. What we will commit to are the operating standards every engagement runs on, written into the SOW.
Quick answers.
Common questions about our digital transformation services. If yours isn't here, message us, there's a real human reading.
The full arc: strategy → design → engineering → launch → marketing → scale. We build the product or platform, brand it, ship it, then drive the traffic and revenue that grow it. Not a consulting deck, not a website refresh: a working, ranking, paying operating system.
Mid-complexity transformations run 13 weeks from kickoff to launch, with marketing layered from week 9 onward. The first SEO movement shows in months 2–3, paid scales from go-live, and compounding revenue lands in months 6–12. Larger enterprise programs run 6–9 months to v1, then a 12-month scale phase.
Yes. The most common starting points are build + market (you already have the strategy), or design + build (you'll handle growth in-house). We'll always ask what happens in the phases we don't run, because they decide whether the work we ship actually moves the line.
You do, from day one. Code on your GitHub, infra on your AWS or Vercel, designs in your Figma, ad spend through your accounts, domains on your registrar. If you ever decide to part ways, the operating system stays intact, and we'll happily help you hire the in-house team to keep running it.
Most clients do. We audit what exists, keep what's working, and write the SOW around the gap. If your brand is great but the product is creaky, we run design + build. If the product is great but nobody can find it, we run market + scale. The KPI tree in phase 01 is the same either way.
Three-step transition: we help you write the role specs and interview the hires, run shadow sprints with the new team for 30–60 days, then step back to a quarterly advisory cadence. Everything is documented as we go, runbooks, decision logs, dashboards, so the team you hire isn't starting from a blank page.
Fixed-scope projects for phases 01–04, monthly retainers for 05–06. Smaller transformations start around $80–120k for the build phases and $8–25k/mo for ongoing growth. Enterprise programs run higher. The budget envelope is signed off in phase 01, no surprise line items, no markup on media spend.
Free 45-minute consultation. We'll map your current state to the six-phase journey, surface the biggest constraint, and send a phase-by-phase proposal within 48 hours. No NDA needed for the first call.
Let's start the journey.
Tell us where you are: strategy doc, half-built product, post-launch flatline, take your pick. A real human responds inside 24 hours. We'll send back which phases you actually need, a budget envelope, and what we'd do in week one.