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Email Marketing Email Automation SMTP Setup Deliverability Optimization Klaviyo, HubSpot, Mailchimp

Your emails are going to spam. We fix that.

Siznex is a full-service email marketing agency handling everything from marketing automation workflows to dedicated SMTP server setup, domain authentication configuration, and email deliverability optimization. We make sure your emails get opened, read, and acted on.

Technical setup to campaign execution, one team. Most agencies run your campaigns but ignore the technical foundation. Siznex sets up your mail sending infrastructure, authenticates your domain, warms your sender reputation, builds your automation flows, and manages your campaigns, all under one retainer.

Klaviyo, HubSpot, Mailchimp certified
SMTP, DKIM, SPF, DMARC setup
primary inbox delivery guaranteed
List building and segmentation
98%
Avg. primary inbox delivery rate
3.5x
Email revenue growth, client example
6
Platforms supported
0
Blacklist incidents on managed accounts
48h
SMTP and auth setup delivery
* Based on 40+ managed accounts, 2022–2025. Inbox placement measured via GlockApps and mail-tester. ROI vs clients' previous agency median.
Why email marketing

The highest ROI channel in digital marketing, when done right

email delivers an average return of $36–$42 for every $1 spent, making it the highest ROI channel in digital marketing. But only when your emails actually reach the inbox, go to the right people, and contain the right message. Broken deliverability, poor list segmentation, and generic campaigns destroy that return. Siznex handles all three layers: technical infrastructure, audience strategy, and campaign execution.

Lead generation and pipeline

Targeted email outreach to verified, segmented contact lists generates qualified leads at a lower cost per acquisition than paid search or social ads. Properly structured cold email sequences combined with warm nurture flows create a continuous inbound pipeline from your existing database and newly acquired contacts.

Customer retention and lifetime value

Email is the most direct channel to your existing customers. Retention sequences, post-purchase follow-ups, loyalty campaigns, and win-back flows keep customers engaged, increase repeat purchase frequency, and extend customer lifetime value without increasing acquisition spend. Every retained customer is revenue that would otherwise require a paid ad to replace.

Revenue activation from existing lists

Most businesses are sitting on an undermonetised email list. A properly structured email programme, with correct segmentation, automation flows, and deliverability configuration, reliably extracts 15 to 40 percent more revenue from a list that already exists. No additional ad spend required, only proper technical setup and strategy.

Services offered

Email marketing services from setup to scale

Every engagement starts with the correct technical foundation, then builds campaign strategy, automation, and ongoing management on top of it. No campaigns launch until deliverability is confirmed.

Email Automation Setup

Welcome sequences, drip campaigns, behavioural triggers, and lifecycle flows built in your platform

Core

Email marketing automation is what separates a one-time campaign from a revenue engine. Siznex builds full automation workflows in your chosen platform covering every stage of the customer lifecycle. Automations are mapped to your audience journey, triggered by behaviours, time delays, or CRM events, and A/B tested before full deployment. Every flow includes clear success metrics and is reviewed monthly to improve open rates, click-through rates, and conversion performance.

Email automation Drip campaigns Welcome sequences Lead nurture Behavioural triggers Lifecycle emails
Welcome and onboarding sequences
Lead nurture drip campaigns
Abandoned cart email flows (e-commerce)
Post-purchase and upsell sequences
Re-engagement and win-back campaigns
Behavioural trigger emails
CRM-integrated automation workflows
A/B testing and performance reporting

Email Campaign Management

End-to-end campaign strategy, copywriting, design, segmentation, and performance tracking

Managed

Full email campaign management at Siznex covers audience segmentation, campaign brief, email copywriting, HTML email template design, technical QA, A/B subject line testing, send time optimisation, and post-campaign performance analysis. We manage monthly and weekly broadcast campaigns, product announcement emails, newsletter programmes, and promotional email calendars. Every campaign is previewed across 40+ email clients including Gmail, Outlook, Apple Mail, and mobile before sending.

Email campaigns Campaign management Email copywriting Email design A/B testing Newsletter management
Campaign strategy and calendar
Audience segmentation per send
Email copywriting and HTML design
Subject line and preheader A/B tests
Send time optimisation
40+ client rendering QA
Open rate, CTR, and revenue reporting
Unsubscribe and bounce management

Email Marketing Technical Setup

SMTP configuration, DKIM, SPF, DMARC, dedicated IP setup, and full deliverability infrastructure

Technical

Email marketing technical setup is the foundation that determines whether your campaigns reach the inbox or disappear into spam. Siznex configures your dedicated sending infrastructure, implements DKIM (domain key signing, sets up SPF (Sender Policy Framework) records, and configures DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. We also manage IP warming, email reputation monitoring, and spam score reduction. Without correct technical setup, even the best email marketing campaign will fail to deliver results because it never reaches the inbox.

SMTP setup DKIM configuration SPF records DMARC policy Email deliverability Dedicated SMTP
Dedicated SMTP server configuration
Mail signing record setup and DNS verification
Sender authorisation record setup and testing
Domain enforcement policy setup and monitoring
IP warming strategy and execution
Spam score audit and reduction
Blacklist monitoring and remediation
Email authentication verification

Email List Building and Segmentation

Target audience definition, contact data collection, email verification, and CRM import

Core

Sending email to the wrong audience is the fastest way to destroy sender reputation and generate spam complaints. Siznex defines your target audience and target industry, collects business and verified contact data from approved sources, extracts and validates email addresses for bounces and disposable domains, segments and organises lists by industry, company size, buying intent, and engagement history, then imports the structured, verified list into your chosen CRM or email marketing platform ready for campaign launch. List hygiene, suppression management, and bounce removal are maintained throughout every campaign cycle.

Email list building List segmentation Email verification Lead list building CRM import Contact data
Target audience and industry definition
Business and contact data collection
Email address extraction and verification
Bounce and disposable domain removal
Segmentation by industry, size, and intent
CRM and platform import
Suppression list management
Ongoing list hygiene and maintenance

Email Deliverability Optimization

Inbox placement guarantee, spam score reduction, sender reputation monitoring

Foundation

Email deliverability optimization is the ongoing process of ensuring your emails consistently reach the primary inbox rather than promotions tabs, spam, or junk folders. Siznex audits every factor affecting inbox placement: DNS authentication records, sending IP reputation, domain age and history, email content spam triggers, list quality, engagement signals, and sending patterns. We implement systematic improvements, monitor sender scores across major providers (Gmail, Outlook, Yahoo), track blacklist status, and maintain the technical infrastructure that keeps your email deliverability above 97 percent inbox placement.

Email deliverability Inbox placement Spam score reduction Sender reputation Blacklist monitoring
Inbox placement rate audit
DNS and authentication review
Spam content and trigger analysis
Sender score monitoring
Blacklist monitoring and removal
Engagement rate optimisation
IP and domain reputation management
Deliverability reporting

Platform Setup and CRM Integration

Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Pipedrive, and Brevo, full setup and integration

Integration

Siznex sets up and configures your sending platform from scratch, or audits and optimises an existing account. Platform setup covers account configuration, domain authentication within the platform, list import and segmentation structure, automation trigger setup, integration with your CRM or e-commerce platform, custom property mapping, and user and team permission setup. We have certified specialists across all six supported platforms: Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Pipedrive, and Brevo. Platform selection recommendations are made during the free consultation based on your specific business requirements.

Klaviyo setup HubSpot email Mailchimp setup ActiveCampaign Pipedrive Brevo CRM integration
Platform account setup and configuration
Domain authentication within platform
List structure and segment setup
CRM and e-commerce integration
Custom property and field mapping
Automation trigger configuration
Team and permission setup
Training and handover documentation
Right fit

This is right for you if…

Siznex works with businesses at different stages of email maturity — from complete greenfield setup to rescuing broken deliverability from a previous agency.

E-commerce and DTC brands

You have a Shopify or WooCommerce store, an existing email list you are undermonetising, and need properly structured automation flows — abandoned cart, post-purchase, win-back — running on Klaviyo or Mailchimp.

B2B and SaaS teams

You need outbound lead generation email sequences, lifecycle nurture for trial users, or HubSpot and ActiveCampaign automation that feeds your sales pipeline with qualified conversations, not just opens.

Anyone with a deliverability problem

Your emails are landing in spam, your domain is on a blacklist, or your open rates collapsed after a platform migration. You need the technical foundation fixed before any campaign strategy can work.

Platforms and tools

Email marketing platforms we work with

Platform recommendation is based on your business model, list size, CRM stack, and automation complexity. We do not push a single tool, we match the platform to the requirement.

Klaviyo
Best for e-commerce, DTC brands, and Shopify stores. Advanced segmentation, predictive analytics, and revenue attribution.
E-commerce first
HubSpot
Best for B2B, SaaS, and inbound-led businesses. Native CRM integration, lead scoring, and lifecycle stage automation.
B2B and SaaS
Mailchimp
Best for SMBs and growing teams needing a versatile platform. Strong template builder, analytics, and multi-channel integration.
SMB friendly
ActiveCampaign
Best for complex multi-step automation, deep CRM integration, and sales teams needing pipeline and email in one place.
Automation depth
Pipedrive
Best for sales-driven teams needing email sequences tied directly to CRM pipeline stages, deals, and contact activity.
Sales pipeline
Brevo
Best for transactional email, high-volume sending, and teams needing a sending API, SMS, and email marketing in a single platform.
Transactional and bulk
Technical infrastructure

Email deliverability starts with correct technical setup

Over 20% of all legitimate marketing emails never reach the inbox due to missing or misconfigured authentication records. Siznex configures the complete technical foundation that inbox providers require before your campaigns go live.

DNS / Email auth config
; SPF Record, authorised senders
TXT "v=spf1 include:_spf.google.com
include:sendgrid.net ~all" ✓ PASS

; DKIM, cryptographic signature
TXT mail._domainkey
"v=DKIM1; k=rsa; p=MIGf..." ✓ VALID

; DMARC, policy enforcement
TXT _dmarc
"v=DMARC1; p=quarantine;
rua=mailto:dmarc@siznex.com;
pct=100" ✓ ENFORCED

; MX Records, routing
MX 10 mail.yourdomain.com ✓ OK

; Sender score
Inbox placement rate: 98.4%
Blacklist status: Clean
Spam score: 0.8 / 10

Dedicated SMTP Server Setup

Configure a dedicated SMTP server for your domain, separating marketing and transactional email streams to protect domain reputation and improve inbox placement across Gmail, Outlook, and Yahoo.
Inbox protection

DKIM Configuration

Set up email cryptographic signing to verify your emails were not altered in transit and are genuinely sent from your domain. Required for Gmail and Outlook inbox placement.
Authentication

SPF Record Setup

Configure Sender Policy Framework DNS records that specify which mail servers are authorised to send email from your domain. Prevents domain spoofing and reduces spam filtering by inbox providers.
Authorisation

DMARC Configuration

Set up domain enforcement policy and reporting, defining what happens to emails that fail SPF or DKIM checks. Provides aggregate reporting on domain sending activity, protecting brand reputation and sender score.
Policy enforcement

Spam Score Reduction

Audit and reduce your sender content score by reviewing content triggers, header configuration, link hygiene, list quality, and sending patterns. Target is below 2.0 across all major spam checkers before campaign launch.
Deliverability
Email marketing process

How we build your email marketing programme

Every email marketing engagement follows a systematic five-step process from audience identification through live campaign launch. No campaign goes live without a clean list, correct technical setup, and confirmed inbox placement.

Define audience and industry

Identify your exact target audience, industries, company sizes, job titles, and intent signals. Define the message and value proposition for each segment before any data collection begins.

Collect and verify contact data

Collect business and contact data from verified sources. Extract and validate email addresses against bounce, disposable, and catch-all filters. Only deliverable, verified contacts enter the list.

Segment and organise lists

Segment and organise email lists by industry, company size, buying stage, and engagement level. Proper segmentation ensures the right message reaches the right audience and protects sender reputation from irrelevant sends.

Technical setup and deliverability

Configure domain authentication records. Import lists into your CRM or email marketing platform. Confirm primary delivery rate above 97% across Gmail, Outlook, and Yahoo before any send.

Launch and optimise campaigns

Launch email campaigns and automation sequences with full tracking. Monitor open rates, click rates, reply rates, and conversion performance. Iterate weekly based on data.

Deliverability and security

Your emails reach the inbox. Every time.

inbox deliverability and domain security are not optional extras. They are the foundation that determines whether any email investment returns value or is silently blocked by inbox providers.

Deliverability assurance

Siznex maintains above 97% primary inbox delivery across all managed accounts. Deliverability is monitored continuously across Gmail, Outlook, Yahoo, and Apple Mail using real-time sender testing tools. Any drop in inbox placement triggers an immediate technical review. No campaign is sent on a domain that fails pre-send deliverability checks.

98% average primary delivery rate across managed accounts
Pre-send inbox testing across Gmail, Outlook, Yahoo, Apple Mail
Spam score target below 2.0 before every campaign send
IP warming plan for new dedicated IP configurations
Bounce rate management below 2% threshold
Weekly sender reputation and blacklist monitoring
Complaint rate monitoring below 0.1% threshold

Domain security and authentication

Correct email authentication prevents domain spoofing, phishing attacks using your brand name, and the reputation damage that comes from emails being sent in your name by unauthorised parties. Siznex implements and maintains the full authentication stack: domain authentication records, and monitors DMARC aggregate reports to detect any unauthorised use of your sending domain.

Cryptographic email signing on all sending domains
Sender authorisation records configured for all verified senders
Domain policy enforced at quarantine or reject level
aggregate report monitoring for spoofing detection
Domain reputation monitoring across major providers
Regular DNS authentication record verification
Subdomain isolation for marketing vs transactional sends
Client results

What clients say about our email marketing work

Our previous agency never touched DKIM or DMARC. Siznex audited our domain, found we had no authentication in place, configured everything correctly, and our inbox placement went from 61% to 97% within two weeks. Our open rates doubled overnight. The technical foundation they set up is something we should have had from day one.

DM
David M.
Head of Growth, HealthBridge
Inbox rate 61% to 97%

Siznex migrated us to Klaviyo, rebuilt our entire automation stack, and set up a five-flow lifecycle programme. In Q4 we generated $118K in attributed email revenue versus $34K the same quarter the previous year. The segmentation work alone was transformational, we had been blasting everyone the same email for two years.

SR
Sarah R.
CMO, CartFlow
Email revenue 3.5x year-on-year

We hired Siznex to build our outbound lead generation email programme on ActiveCampaign. They defined the audience, collected and verified 4,200 contacts, built the sequences, and configured the sending infrastructure. In 60 days we had 23 qualified sales conversations from email that had never been a channel for us before.

AK
Ali K.
VP Marketing, NovaPlan
23 qualified leads in 60 days
FAQ

Common questions about email marketing services

Siznex offers full-service email marketing including email automation setup, campaign management, audience segmentation, lead generation email sequences, email list building, outbound mail server setup, domain authentication, email deliverability optimization, and spam score reduction. We support Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Pipedrive, and Brevo.

Email deliverability optimization is the process of ensuring your emails consistently reach the primary inbox rather than spam or junk folders. It involves configuring domain authentication records, setting up a dedicated sending server, warming up IP addresses and sender reputation, reducing spam scores, managing bounce rates, and monitoring blacklist status. Without proper deliverability setup, even well-written email campaigns fail because they never reach the audience they were designed for.

the outbound mail server setup defines how your emails are sent and authenticated. a dedicated sending configuration using your own domain builds sender reputation over time, separates your marketing email stream from transactional emails, and gives inbox providers clear authentication signals that your email is legitimate. Combined with proper domain authentication, a correctly configured mail server is the technical foundation of any high-deliverability email marketing programme.

The sender framework record specifies which mail servers are authorised to send email from your domain. DKIM (DomainKeys Identified Mail) adds a cryptographic signature to each email, letting receiving servers verify authenticity and origin. DMARC (Domain-based Message Authentication, Reporting, and Conformance) tells receiving mail servers what to do with emails that fail SPF or DKIM checks, and sends aggregate reports to the sender. All three must be configured correctly for consistent inbox placement and domain security.

Siznex has certified specialists on Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Pipedrive, and Brevo. Platform selection is recommended during the free consultation based on your business model, list size, automation requirements, existing CRM, and budget. We do not push a single platform, we match the tool to the requirement.

Email marketing automation setup at Siznex covers welcome and onboarding sequences, lead nurture drip campaigns, re-engagement and win-back flows, abandoned cart sequences for e-commerce, post-purchase and upsell emails, behavioural trigger emails, and CRM-integrated automation workflows. Automations are built in your chosen platform, A/B tested before launch, and reviewed monthly to improve performance.

Siznex defines your target audience and industry, collects verified business and contact data from approved sources, validates email addresses against bounce, disposable, and catch-all filters, then segments and organises lists by industry, company size, intent, and engagement level before importing into your CRM or email marketing platform. List hygiene, bounce management, and suppression list maintenance are ongoing throughout every campaign cycle.

Yes. Spam score reduction is included in every email marketing technical setup at Siznex. We audit email content for spam triggers, review DNS authentication records, assess sender reputation, analyse list quality and engagement rates, and examine sending patterns, then implement targeted fixes. Our target is a spam score below 2.0 before any campaign goes live, with ongoing monitoring to maintain inbox placement throughout the engagement.

Free consultation

Ready to turn your email list into a revenue channel?

Tell us your platform, current deliverability situation, and what you want email marketing to achieve. We will audit your setup, recommend the right approach, and respond within 24 hours.

No commitment required. Audit and response within 24 hours.

Klaviyo, HubSpot, Mailchimp certified
SMTP, DKIM, SPF, DMARC setup
98% primary delivery rate
Zero blacklist incidents