Work Fork & Flame
Case study Food & delivery Product design iOS & Android

Great food, served dark and bold.

Fork & Flame is a food-discovery and delivery app that makes ordering dinner feel as appetising as the dish itself. We built the whole product, from the brand and a bold dark UI to the native iOS and Android app.

Fork & Flame app open on a phone, held above a dark table scattered with pizza and fresh ingredients Fork & Flame · iOS
4.8
Launch app-store rating
2 platforms
iOS & Android, one codebase
3 categories
Food, Beverage, Desserts
4 taps
Open to food in your cart
01 / The brief

Make the menu look as good as it tastes.

Most delivery apps drown great food in clutter: tiny thumbnails, endless lists and a checkout that feels like admin. Fork & Flame wanted the opposite, an app where the photography does the selling and ordering gets out of the way.

If the dish looks irresistible on screen, the order takes care of itself.

The look is deliberately dark and bold: near-black canvases that let food photography glow, a single warm gold-to-orange gradient for every action, and big, confident type. We ran it from naming and brand through to the shipped native build on both platforms.

  • P1Food that looks flat. Bright, busy UIs wash out photography; the app needed a dark stage that makes every plate pop.
  • P2Discovery, not scrolling. Endless lists tire people out, so categories, a featured banner and Popular Picks had to surface choices fast.
  • P3One small team, both stores. iOS and Android had to launch together on a tight runway.
Client
Fork & FlameFood & delivery
Engagement
End-to-endBrand → design → build
Platforms
iOS & AndroidCross-platform, native feel
Timeline
10 weeksDiscovery to launch
02 / The work

Four screens, one craving.

A bold welcome, an onboarding that locates you, a discovery home, and a dish detail built to fill the cart.

Fork & Flame splash screen with the logo and a Get Started button
01 · Brand & welcome

A logo that looks hand-lettered.

The opening screen sets the whole tone: the Fork & Flame mark, a spatula and a flame circling script type on near-black, the line "Discover nearby restaurants and order your favorite meals", and a single gold Get Started button with quiet Log in and Sign Up beneath.

  • Hand-lettered logo with spatula and flame on near-black
  • One warm gold-to-orange Get Started button
  • Secondary Log in and Sign Up kept quiet underneath
Fork & Flame onboarding screen with a burger image and Sign Up / Sign In buttons
02 · Onboarding

Find food near you.

A spotlit burger sits in a circular crop above the headline "Search for favourite food near you." A line of dots shows the onboarding progress, and a clear pair of Sign Up and Sign In buttons closes the screen, location permission framed as a benefit, not a hurdle.

  • Circular hero crop that makes the dish the focus
  • Dot indicator for a short, skimmable onboarding
  • Paired Sign Up and Sign In, one filled, one outlined
Fork & Flame home screen with delivery address, category tabs, a Free Delivery banner and Popular Picks
03 · Discovery home

Built to make you hungry.

Home leads with your delivery address, then Food, Beverage and Desserts tabs, a glowing Free Delivery Now! banner, a dish search and a Popular Picks rail. Every card carries a big photo, a price and a star rating, so choosing is a glance, not a chore.

  • Editable delivery address and category tabs up top
  • A promo banner and a Popular Picks rail for fast discovery
  • Photo-led cards with price and rating on every dish
Fork & Flame dish detail for Juicy Beef Stake with rating, description and an Add to cart button
04 · Dish detail

One tap from cart.

Tap a dish and it opens on a full-width photo, the restaurant name BiteBox, the title Juicy Beef Stake, a RM 15.00 price and a 4.5 rating. A short, appetising description sits above a single fixed Add to cart button you can always reach.

  • Edge-to-edge dish photo with restaurant and rating
  • Clear price and a short, mouth-watering description
  • A fixed, full-width Add to cart call to action
03 / The flow

Open, discover, order.

From the first hello to a dish in the cart, the whole journey lives across four screens.

04 / The system

Dark, warm, repeatable.

Everything ships as named tokens and reusable components, so the Fork & Flame team can add a checkout, a tracking map or the next category without redrawing a card.

Color · gold & orange on black
#0E0E0E
#1C1A17
#F6C544
#EE8A1E
#C9610F
Add to cart Sign Up

A near-black canvas lets food photography glow, while one gold-to-orange gradient carries every primary action. Cards, banners and buttons share a single generous corner radius.

Type · one family, four jobs
Juicy Beef StakeDisplay · 30/600
Popular PicksHeading · 20/600
Bold, flavorful, and made with care.Body · 15/400
RM 15.00 · ★ 4.5Label · 13/600

A single bold sans runs from dish names down to prices and ratings. Weight and size set the hierarchy, so headings and body never fight.

05 / How we got there

10 weeks, four moves.

Weeks 1–2
01

Discover

Diner interviews, a teardown of delivery apps, and the open-to-cart journey mapped before any UI.

Weeks 2–5
02

Brand & design

The Fork & Flame identity, the bold dark system, and high-fidelity screens for every flow.

Weeks 5–9
03

Build

Cross-platform native development with discovery, dish detail and cart wired into the design system.

Weeks 9–10
04

Launch

QA, store submission for both platforms, and a handoff the in-house team can run with.

06 / The outcome

What it delivered.

4.8
Launch app-store rating

Across both stores in its first weeks. Diners kept mentioning how good the food looked in-app.

2 stores
Shipped together

iOS and Android launched on the same day from one cross-platform codebase, on budget.

4 taps
Open to food in cart

Welcome, discover, dish, add. A documented system the team now extends to checkout and tracking.

We wanted an app that makes people hungry the second it opens. Siznex gave us a dark, bold look that sells the food for us, and a system we keep building on.

FF
Founder & CEO
Fork & Flame
Currently booking · Q3 starts

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