Built It. Then Fixed What Others Broke.

Original Website Build

Siznex built the original TruMe Labs website from scratch. A conversion-focused e-commerce and content platform for a DNA biotech brand selling biological age tests direct to consumer. Homepage, product pages, science section, how it works flow, blog, and contact. All built to position TruMe Labs as a credible, science-backed health company and convert visitors into buyers.

Full Site Revamp as the Business Scaled

As TruMe Labs grew and expanded their product line, the original site needed to evolve. Siznex performed a full revamp: new visual design, updated product architecture, refined messaging, expanded content sections including the B2B portal, and an updated science page reflecting the company's growing research credibility. Every section rebuilt to match where TruMe Labs was heading, not where they started.

SEO Recovery After a Broken Platform Migration

After the revamp, TruMe Labs moved their site to WordPress through another party. The migration was executed incorrectly. SEO was destroyed. Broken redirects, missing canonical tags, duplicate content, lost metadata, and structural errors that wiped out rankings the original build had earned. Siznex diagnosed every issue, resolved all technical SEO problems, restored the correct site architecture, and rebuilt the foundation needed to recover and grow organic visibility.

Two Web Apps Built From Scratch: Lab Internal System and Client Reporting Portal

This was the most technically complex phase of the entire engagement. Siznex built two separate web applications from the ground up: one for TruMe Labs' internal lab operations, one for the end customer.

Internal Lab App

A purpose-built internal system for TruMe's lab team to manage sample intake, track specimens through the DNA methylation analysis pipeline, record CLIA-compliant results, and generate the output that feeds into the client-facing portal. The lab needed a controlled, structured environment where technicians could log results accurately and the system could translate raw epigenetic data into actionable health scores, without manual errors or spreadsheet workarounds.

Client Reporting Portal

The customer-facing application where TruMe Labs clients log in after their saliva sample is processed. Built from scratch by Siznex, the portal delivers a complete personalized health dashboard including: biological age score versus chronological age, full DNA methylation data visualization, supplement recommendations based on genetic and epigenetic markers, personalized diet and lifestyle guidance, and retesting prompts that track biological age improvement over time. The entire reporting experience was designed to translate complex laboratory science into clear, actionable insights a non-scientist can understand and act on immediately.

Full Infrastructure Systematized: No More Accumulating Debt

After the web app builds and the SEO recovery, Siznex systematized the full infrastructure. Every outstanding query resolved. Issue tracking implemented so problems are logged, prioritized, and closed, not left sitting. The codebase documented so future changes don't break what's already working. TruMe Labs went from a stack held together by patches to a clean, maintainable, scalable system their team can confidently build on.