A Complete Redesign and CRM Integration for Ottawa's Premier Detailer
Summit Detailing Ottawa had an outdated site that couldn't convert. Siznex rebuilt it from scratch on WordPress and Elementor, redesigned every page, wrote all new copy, and integrated the OrbisX CRM to capture, track, and follow up with every lead automatically.
What We Shipped
The redesigned summitdetailingottawa.ca — fully live, fully converted.
Ottawa's Go-To Detailer Needed a Site That Matched the Work
Summit Detailing Ottawa, led by Marc, is a certified auto, boat, and RV detailing operation serving Ottawa, Kanata, Barrhaven, Metcalfe, and surrounding areas. Mobile service, in-shop ceramic coating, paint correction, interior detailing — the quality of the work was there. The website wasn't. An outdated design, no pricing, no clear service structure, and no system to capture or follow up with inbound leads. Siznex came in, tore it down, and rebuilt it properly.
What the Old Site Was. What the New One Does.
The redesign wasn't cosmetic. Every structural problem with the old site was diagnosed and fixed in the new build.
What wasn't working
What's live now
What We Were Solving For
A detailing business lives on local trust and repeat bookings. The website had to capture intent, build credibility instantly, and route every inquiry into a system Marc could actually manage.
Three different service verticals (car, RV, boat) with different audiences, seasonality, and pricing — all competing for space on a flat site with no clear hierarchy.
Marc was handling every inquiry manually. No CRM meant leads were tracked in texts, emails, and memory. Nothing was followed up on systematically.
Ottawa detailing is a competitive local market. The site needed to rank for local keywords across multiple service types and multiple neighborhoods.
Pricing was entirely hidden, forcing every potential client to call or email before knowing if the service was in budget. High friction, low conversion.
Built three fully separate service sections, each with dedicated landing pages, unique copy targeting the relevant audience, and its own booking path.
Integrated OrbisX CRM directly into every contact form on the site. Every submission routes into Summit's pipeline instantly, with full lead history accessible from one dashboard.
Structured the site with Ottawa, Kanata, Barrhaven, and Metcalfe woven into relevant copy. Homepage, service pages, and footer all target local intent without geographic keyword stuffing.
Published a transparent pricing table with starting points for each service tier and vehicle size. Reduces friction, sets expectations, and pre-qualifies leads before contact.
OrbisX Connected. Every Lead Captured.
The most important technical deliverable on this project wasn't the design. It was making sure no inquiry ever slipped through again. OrbisX CRM is embedded across the entire site — every contact form, every quote request, every booking submission flows into one managed pipeline.
Every Form Routes to CRM
The OrbisX form embed is live on the Contact page and wired to all CTA buttons across the site. Every submission is timestamped and stored in the Summit pipeline automatically.
Marc's Dashboard
Summit now has a single view of all inbound leads, their status, and follow-up history. No more lost texts, forgotten emails, or verbal estimates that never turned into jobs.
Systematic Follow-Up
Every lead that comes in through the website is now actionable. Marc can respond, assign, track, and close from one place. The CRM turns the website from a brochure into a lead machine.
Everything We Designed, Built, and Integrated
A complete engagement: visual redesign, full WordPress rebuild, content writing, pricing architecture, CRM integration, and local SEO structure.
Full Visual Redesign
Every page redesigned from scratch. New visual system, new typography hierarchy, new imagery treatment, new section layouts. The new site reflects the premium positioning Summit offers — not a generic service business template.
Visual designBrand alignmentNew UI systemWordPress + Elementor Rebuild
Full WordPress development with Elementor. Built for speed, built for Marc's team to manage independently. Every section is editable without developer involvement. Custom favicon, logo integration, and social media links all configured.
WordPressElementorMobile-firstService Page Architecture
Dedicated pages built for Car Detailing, RV Detailing, and Boat Detailing. Each page has its own unique copy, service descriptions, and booking CTA. No cross-contamination of content between verticals.
Car detailingRV detailingBoat detailingTransparent Pricing Section
Interior Detailing from $199, Ceramic Coating from $849, Paint Polishing from $349 — all published with vehicle-size tiers. Advanced Paint Correction priced on inspection. Transparent pricing drops the barrier to first contact and pre-qualifies every lead.
Pricing tableVehicle tiersLead qualificationOrbisX CRM Integration
The OrbisX form is embedded site-wide and connected to Summit's CRM pipeline. Every quote request and contact form submission captures name, contact details, and inquiry type automatically, feeding Marc's lead dashboard in real time.
OrbisX CRMLead capturePipeline automationLocal SEO Structure
Ottawa, Kanata, Barrhaven, and Metcalfe woven into homepage copy, service pages, and footer. Meta titles and descriptions written for local intent. Google Site Verification installed. Blog and FAQ sections live for ongoing content marketing.
Ottawa SEOLocal structureBlog + FAQEvery Page We Shipped
Audit to Launch in 4 Phases
Every redesign engagement runs the same structured process. No surprises. No scope creep. Clear deliverables at every stage.
Audit & Brief
We audited the old site, mapped every page that existed, diagnosed what wasn't working, and identified the CRM gap. Service verticals and local target areas defined.
Redesign
New visual system designed from scratch. Section layouts, typography hierarchy, imagery treatment, and CTA architecture all built for the auto detailing premium market.
Build & Integrate
Full WordPress and Elementor build. All copy written. OrbisX CRM embedded and tested across every form. Mobile QA completed. Local SEO metadata applied to all pages.
Launch & Handoff
Full cross-device QA, domain configured, Google verification installed, and site handed off. Marc and his team can manage all content independently through Elementor.
The Work Speaks.
Pulled directly from Summit Detailing's live testimonials page.
"I have three young kids, so my SUV gets very dirty. Summit Detailing did such an amazing job getting it all cleaned up and looking good again. Would highly recommend."
"Absolutely phenomenal. The time and energy on my boat was beyond my expectations. Summit has a great team, good leadership and no BS. Congratulations on being above and beyond."
"Marc and his team did a sparkling job on our two vehicles with his mobile detailing service. Marc is a really easy guy to chat with and cares about delivering thoughtful customer service."
Need a Redesign That Actually Converts?
Whether it's a dated site that needs a full rebuild or a new business launching for the first time, Siznex delivers design, development, and systems integration as one engagement. Tell us what you're working with.
Start the Conversation
Ready to rebuild your site?
Get a Quote →